10 Online Fitness Equipment Stores to Explore
Health

10 Online Fitness Equipment Stores to Explore

As a member of the US military, staying in peak physical condition isn’t just a personal goal—it’s a crucial part of my job and lifestyle. Whether I’m deployed overseas or stationed at home, maintaining my fitness is non-negotiable. But let’s face it, finding the right equipment to keep up with our rigorous training demands can be a challenge, especially when you’re constantly on the move or living in tight quarters. That’s why I’ve taken it upon myself to scout out the best online fitness equipment stores that cater to those of us who need reliable, high-quality gear that can withstand intense use. Whether you’re looking to set up a compact workout space in your barracks, supplement your on-base gym sessions, or maintain your fitness during leave, these top 10 online stores have got you covered. So, fellow service members and fitness enthusiasts, let’s dive into this list of the 10 best fitness equipment online stores that’ll help you stay mission-ready, no matter where duty calls.

1. American Barbell (americanbarbell.com)

American Barbell is a premier manufacturer and retailer of high-quality fitness equipment, specializing in barbells, weights, and strength training accessories. With over 45 years of experience in the industry, they have established themselves as a leading provider of premium products for Olympic and functional training centers, health clubs, universities, and professional athletes worldwide. American Barbell’s commitment to innovation and quality is evident in their extensive product line, which includes Olympic bars, kettlebells, and complete facility solutions. Their products are designed to withstand the rigorous demands of intense training environments, making them a top choice for serious athletes and fitness enthusiasts.

2. Muscle Wellness Market

Muscle Wellness Market is a premier online fitness gear store catering specifically to home gym enthusiasts. Founded by two brothers, Jared and Aron, the company has grown from a passion project into a trusted resource for athletes, sports teams, and physical therapists across the United States. Their mission is to provide high-quality exercise equipment and support gear for various home gym setups, whether in garages, basements, or backyards. The company’s product range is extensive, offering everything from strength training equipment to recovery aids. Customers can find a wide selection of weight-training products, resistance bands, foam rollers, and other fitness accessories designed to meet the needs of both beginners and seasoned athletes. Muscle Wellness Market prides itself on carefully curating their inventory, ensuring that they only offer products that have proven effective in maintaining a strong and healthy body. What sets Muscle Wellness Market apart is their commitment to customer service and expertise in the fitness industry. The founders, both NCSA Certified personal trainers with additional qualifications, bring their extensive knowledge to the business. This expertise translates into personalized assistance for customers, helping them find the perfect equipment for their specific needs and fitness goals. The company also offers free shipping, competitive pricing, and a secure online shopping experience, making it convenient and safe for customers to build their ideal home gym setup.

3. Fit Equipment Etc. (fitnessequipmentestore.com)

Fit Equipment Etc. is New England’s largest fitness equipment showroom, now offering their extensive selection online. With a history spanning over two decades, this family-owned business has built a reputation for exceptional customer service and a wide range of high-quality fitness equipment. Their online store features an impressive array of commercial and home gym exercise equipment, including treadmills, stationary bikes, elliptical machines, and strength training gear. Fit Equipment Etc. prides itself on providing personalized assistance to customers, helping them find the perfect equipment to meet their fitness goals and budget.

4. EliteFTS (elitefts.com)

EliteFTS, founded in 1998 by Traci and Dave Tate, has evolved from a simple website offering training advice to a comprehensive strength equipment and education platform. Their mission to “help the strong become strong(er)” is reflected in their extensive product catalog, which includes over 30,000 items ranging from strength equipment and powerlifting gear to accessories and supplements. What sets EliteFTS apart is their commitment to education, offering a vast array of free resources including articles, videos, podcasts, and direct access to world-class strength athletes and coaches. This combination of top-quality equipment and expert knowledge has made EliteFTS a go-to destination for strength athletes, coaches, and anyone serious about their training.

5. Perform Better (performbetter.com)

Perform Better is a leading provider of functional training equipment and education for fitness professionals and enthusiasts. With over 30 years of experience in the industry, they offer a comprehensive selection of high-quality products designed to enhance performance and prevent injuries. Their online store features an extensive range of equipment, including resistance bands, stability balls, foam rollers, and specialized training tools. What sets Perform Better apart is their commitment to education, offering workshops, seminars, and certifications to help fitness professionals stay at the forefront of the industry. This combination of top-notch equipment and educational resources makes Perform Better a valuable resource for trainers, coaches, and individuals looking to improve their fitness knowledge and capabilities.

6. Fitness Factory (fitnessfactory.com)

Fitness Factory is a well-established online retailer of commercial and home gym equipment, offering a wide range of products to suit various fitness needs and budgets. With over 30 years of experience, they have built a reputation for providing high-quality equipment at competitive prices. Their online store features an extensive selection of cardio machines, strength training equipment, and accessories from reputable brands. Fitness Factory prides itself on its customer-centric approach, offering expert advice, flexible financing options, and reliable delivery services. They also provide commercial gym design services, making them a one-stop-shop for both individual consumers and fitness facility owners.

7. Rogue Fitness (roguefitness.com)

Rogue Fitness has established itself as a premier manufacturer and retailer of high-quality strength and conditioning equipment. Known for their robust and durable products, Rogue caters to a wide range of customers, from home gym enthusiasts to professional athletes and commercial gym owners. Their online store offers an extensive catalog of equipment, including barbells, plates, racks, and conditioning tools. Rogue is particularly popular among CrossFit athletes and powerlifters due to their sponsorship of major competitions and events. The company’s commitment to American manufacturing and innovation has earned them a loyal customer base. Rogue also offers daily shipping deals and a user-friendly website experience, making it easy for customers to find and purchase the equipment they need.

8. Strength Warehouse USA (strengthwarehouseusa.com)

Strength Warehouse USA is a leading online retailer specializing in high-quality strength training equipment for home and commercial gyms. Founded by fitness enthusiasts, the company offers a wide range of products including power racks, barbells, weight plates, and accessories from reputable brands. What sets Strength Warehouse USA apart is their commitment to customer service and product knowledge. Their team of experts provides personalized advice to help customers choose the right equipment for their specific needs and goals. The website features detailed product descriptions, customer reviews, and informative blog posts to assist buyers in making informed decisions. Strength Warehouse USA also offers competitive pricing and frequent promotions, making premium fitness equipment more accessible to a broader audience.

9. Life Fitness (lifefitness.com)

Life Fitness is a globally recognized brand known for its premium commercial and home fitness equipment. With a history dating back to 1968, the company has established itself as a leader in innovative fitness solutions. Life Fitness offers a comprehensive range of cardio and strength training equipment, including treadmills, ellipticals, exercise bikes, and multi-gyms. Their products are renowned for their durability, advanced technology, and ergonomic design. Life Fitness caters to various markets, from high-end health clubs and hotels to corporate fitness centers and home gyms. The company’s online store provides detailed product information, virtual tours of their equipment, and financing options for larger purchases. Life Fitness also offers digital solutions like on-demand classes and connected fitness experiences, keeping pace with the evolving fitness industry trends.

10. Bowflex (bowflex.com)

Bowflex has been a household name in home fitness equipment since the 1980s, known for its innovative approach to strength training. The company’s product line has expanded significantly over the years, now including cardio machines, adjustable dumbbells, and smart fitness technology. Bowflex’s online store offers a user-friendly interface where customers can explore their range of products, from the iconic Bowflex home gyms to their popular SelectTech adjustable weights. The website provides detailed product information, comparison tools, and video demonstrations to help customers make informed decisions. Bowflex also offers financing options and a robust customer support system, including assembly services and workout guidance. Despite recent financial challenges, including a Chapter 11 filing in 2024, Bowflex continues to be a popular choice for home fitness enthusiasts due to its space-efficient designs and versatile equipment options.